Ted Farr Media: Build Your Business with a Brand Update Strategy

Ted Farr Media: Build Your Business with a Brand Update Strategy: "Summer, finally!        For many businesses, summer is the ideal time to get ready for fall.  September is too late.  Back to school is bac..."

Are you paying attention to boomers

Tom Peters advice about marketing to boomers.




Tony Mariani

How one company is using QR codes to be number one in their field

Roy Williams, The Wizard of Ads, shared a you tube video on how a Korean supermarket chain is using QR codes.



Now think of how you are using a QR code. Do you see how it is a waste of time to simply put it in your newspaper ads or any print ads when all its doing is taking you to your website?

Tony Mariani

If you write, Seth Godin has this advice for you

With a little help from George Orwell.

Writing Naked.

Tony Mariani

7 wasted words in your ads

"There has never been a better time".


Tony Mariani

QR Codes

QR codes have been around for a number of years.

They are beginning to pop up a lot more in advertising pieces. I am not sure they are being used properly. This morning I saw at least three newspaper ads with a QR code.

The images tend to be very small and almost crammed into the ad.

Each one of those QR codes I clicked on took me to the home website. "But we did get them to our webpage". Yes but your sites weren't set up for a mobile device and that's another story.

QR codes should have some sort of call to action. How about a QR code showing a menu and an offer like free appetizers (yes you can store the QR code in your mobile device).

Or how about a video of a couple of your used vehicles you want to move that weekend.

Create QR codes that are different.

Otherwise drop the QR code when your website address will do.

Tony Mariani

How much time do you spend on social media

Put a clock on it this week.

Don't be shocked if it was a lot of hours.

What might shock you though is how much money did you make from it?

Tony Mariani