QR codes have been around for a number of years.
They are beginning to pop up a lot more in advertising pieces. I am not sure they are being used properly. This morning I saw at least three newspaper ads with a QR code.
The images tend to be very small and almost crammed into the ad.
Each one of those QR codes I clicked on took me to the home website. "But we did get them to our webpage". Yes but your sites weren't set up for a mobile device and that's another story.
QR codes should have some sort of call to action. How about a QR code showing a menu and an offer like free appetizers (yes you can store the QR code in your mobile device).
Or how about a video of a couple of your used vehicles you want to move that weekend.
Create QR codes that are different.
Otherwise drop the QR code when your website address will do.
Tony Mariani
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