Thursday, April 11, 2013

Traditional Media VS Smartphone Use

Wayne Ens from recently wrote a post on SmartPhone use and a report published by eMarketer.  

eMarketer help online media people sell more digital media, published this research in one of their releases.  

Actions taken Q4 2010

Sourcing the document quoted at the bottom of the graph, Wayne discovered the following: 

"Traditional media were the biggest motivation for beginning a search on a SmartPhone, followed by word-of-mouth."

With respect to Mark Twain, "The death of traditional media has been greatly exaggerated".

You can find the full eMarketer report here

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