Wednesday, September 8, 2010

When your advertising campaign is to get your name out there

Check the supermarket aisle for it. RC Cola spent a lot of advertising dollars "to get their name out there".

Sadly, that part of the advertising worked. There name is out there.

But when was the last time you bought RC Cola.

What does your advertising do? Get the name out? Or ring the cash register?

Tony Mariani

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