When your phone number is not easily found on your website.
It screams DON'T CALL ME! A missed opportunity for acquiring a new customer, fixing a problem or what you are in business for, to make a sale.
Here is a website example you should follow. Zappos does over a billion dollar in sales. I bet you didn't have any problem finding the number.
Tony Mariani
Thursday, September 9, 2010
Wednesday, September 8, 2010
When your advertising campaign is to get your name out there
Check the supermarket aisle for it. RC Cola spent a lot of advertising dollars "to get their name out there".
Sadly, that part of the advertising worked. There name is out there.
But when was the last time you bought RC Cola.
What does your advertising do? Get the name out? Or ring the cash register?
Tony Mariani
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