Friday, June 4, 2010

Free or is there a hook

You see them on websites. Enter your name and email and you can download a white paper.

Is it the best way to capture emails to build your data base? I am not a fan and agree with David Meerman Scott. Scott prefers ebooks. And he knows what he is talking about. He figures his ebook, "What Matters Now", has been downloaded a million times.

Tony Mariani

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