Monday, January 11, 2010

The noise is deafening

The number of advertising messages we are exposed to everyday is around 3000 and growing fast.

Its getting harder and harder to reach people and now with digital and social media platforms the playground has just added some new bullhorns. The noise is deafening.

There is no doubt about it, social media is the new black.

While you figure out how social media is going to fit into your business, consider the old Faberge TV ads. At the end of the day if your business delivers what it promises and treats their customer like gold, the new black will ring nothing but greenbacks.

Tony Mariani

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