Would You Pay For This Newspaper Ad

I don't understand this newspaper ad. Someone please explain it to me! I look at it and wonder what does the left side of the ad have to do with the right side?



Tony Mariani

Signage That Says Nothing At All

This is a shopping centre. Its not the Oxford shopping centre. There are no stores in the mall called Oxford.

Oxford owns and manages the mall. They own a lot of malls.

I am guessing that they didn't hire an ad agency or public relations firm to come up with the positioning line, "Manage With Pride". At least I hope they didn't.

I don't get the purpose of wasting window space.

Should have stuck to "In" and "Out". That tells me something.

Tony Mariani