Great Ad Copy Advice From The Wizard Of Ads

If you sell advertising  and in particular radio, one of the best resources you owe yourself to subscribe to is the Monday Morning Memo from Roy Williams.

Roy is the founder of the Wizard Academy and is known as the Wizard of Ads..

I was lucky to have Roy speak to our radio group a few years back.

He's penned a trilogy of must have books on advertising.

Roy also has a number of Wizard partners. 

Tim Miles is one of those partners.

Tim writes a blog, The Daily Blur and its also a blog you should subscribe to.

Here is a great post on the 10 Basic Steps to Ad Writing.

Enjoy and thanks Tim.

How one company is using QR codes to be number one in their field

Roy Williams, The Wizard of Ads, shared a you tube video on how a Korean supermarket chain is using QR codes.



Now think of how you are using a QR code. Do you see how it is a waste of time to simply put it in your newspaper ads or any print ads when all its doing is taking you to your website?

Tony Mariani

Time and attention are the new currency

I am a little biased. The Wizard of Ads, Roy Williams is spot on! Time and attention are the new currency.

Tony Mariani

Comedy not working

I heard an ad this morning where the woman was talking about finding someone else. As it turns out the ad was for her affair with a Drug Store.

The comedy just didn't work.

"I came home and the dog was bald". That is a line in an ad for a plumbing company. Did the comedy work?

You be the judge.Read or listen to this week's Monday Morning Memo from the Wizard, Roy Williams.

Tony Mariani

Customer Service the new marketing

I believe I heard the phrase, "All the advertising and marketing in the world will correct the problems inside your business", from the Wizard of Ads, Roy Williams.

Customer service is the new marketing.

That bad customer experience is now through a click of a mouse sent to thousands of people right now.

Just like Robert Doner and his company, Groubal.com.



Tony Mariani

Category-focused, product-focused or client-focused. Which are you?

Some great tips on ad content in this week's Monday Morning Memo from Roy Williams, the wizard of ads..

Tony Mariani

Social media bandwagon

It is the new black of advertising.

And it's not going anywhere soon. The social media list is growing everyday and you may be struggling with, "do I or don't" get on board.

Social media is work. You just don't jump on the bandwagon and the money comes rolling in. Social media is real time. It's now.

The Wizard of Ads, Roy Williams says, "all the amount of advertising in the world will not fix the problems you have inside your place of business".

So no matter what you decide about social media, somebody still has to buy something. Will you give them an okay buying experience or a wow buying experience.

Tony Mariani

How to buy radio advertising

Tim Miles has a great blog, The Daily Blur.

Tim is known as one of the Wizards, an associate of the original Wizard of Ads, Roy Williams.

Tim is a copywriter and he helps small businesses do more with less. If you are considering radio advertising, start here with Tim's articles on Buying Radio. It is well worth the read.


Tony Mariani

How do you rate your customer service

Roy Williams, The Wizard of Ads, says that all the advertising in the world can't fix the problems inside a business.

"It's not my job", seems to be soup du jour. If that's the problem in your place of business, I suggest zappos.com. Check out the culture of Zappos. It's everybody's job to do whatever it takes to make the customer happy.

A $400 voucher of your next flight or no charge for the bad entree doesn't do anything to win customers or create positive word of mouth in today's digital age.

You want to win friends and influence people? No charge for dinner and the next time you come is on the house and your next flight is on the house and in first class, that is customer service.

Never ask someone to come back and pay money to try you again even if you are discounting their next experience. What do you think will get you more positive word of mouth? If I come back to take advantage of say a $400 voucher and the service sucks again?

The only way to right a bad experience is NO CHARGE the next time you dine or fly with us.