Why Radio Is A Great Now Medium

Thanks to George Kennedy at Autoblog.com for sharing this great radio ad.

A Ford Dealership in Fort McMurray, Canada, had a robbery and the owner used the event for the basis of his next radio ad.
You have to love the creativity of the business owner and the immediacy of radio.

Time and attention are the new currency

I am a little biased. The Wizard of Ads, Roy Williams is spot on! Time and attention are the new currency.

Tony Mariani

Words that make you go hmm

Bigger

Better

Best

Heard the 3 words together in the same line of a radio ad for a yearly home improvement show.

Do those words really work?

Tony Mariani

Advertising phrases I wish would die

1. Everything must go.
2. We will not be undersold.
3. If you don't find it here they don't make it.
4. Your chance to win $50,000 if you buy a car this weekend.
5. I had to buy 400 of them so I could offer them to you at this price.

That was just this morning on my ride to work.

Tony Mariani

Trust me

That line was followed by, "there has never been a better time to buy". The radio ad for a Chrysler dealer running all weekend on more than one radio station.

Image that, a car dealer voicing his own radio ads and coming off like..a car salesman.

This car dealer should be asking his buying customers why they bought from him and consider using that as his message. All things being equal in the new car buying business, promises and statements like that don't resonate.

You might as well tell me you have a bridge to sell me too.

Tony Mariani