CNN Isn't The Same Without Larry King

Don’t you wish that tonight’s U.S. Presidential debate could produce one of those sound bites that will go down in infamy? The 1988 debate between Senator Lloyd Bentsen to Republican vice-presidential candidate Senator Dan Quayle.







I just wish that somebody would go on Piers Morgan’s show and lay a sound bite on him.

"Piers, Larry King is an interview icon, we believed in Larry King, we invited Larry King into our living rooms for over 25 years. Piers Morgan, you are no Larry King.  You, Piers Morgan should pack up and head back across the pond because you and your show suck!"

Social Media Should Not Be Your Entire Marketing Plan

Should social media be part of your marketing mix?  Of course.

Problem is that far to many have bought, the social media IS my advertising campaign, hook line and sinker.

Social media such as facebook, twitter, pinterest, google+ etc etc is not an advertising campaign.  

But if you think a like on a facebook, tweet, a share on google+  at the expense of your traditional advertising  is going to make your cash register ring, think again.

If that were the case, you and your friends would all drive the same car, wear the same clothes and all eat at the same restaurant.

I Am King Of The World

A No Guilt Signal

I hate it when my government run liquor store asks me to donate.

But how can I say no at checkout with a line full of people staring at me?  When I hear someone in front of me say no, I get a little taller but usually cave when its my turn.

There should be some sort of "NO" signal to the cashier.  A yawn, scratching of the head or pretending to be on the phone.  Oh wait, the phone thing won't work because there is always some yahoo in front of me on the phone.

The best no would be for the government run retail store just not ask.  I donate every day when I buy something: its called taxes!  You use the taxes and donate.

And if I wanted any more guilt, I wouldn't call my mother for a day.

The Digital Age, Poetically Explained

Marshall Soulful Jones...enough said.

Why Radio Is A Great Now Medium

Thanks to George Kennedy at Autoblog.com for sharing this great radio ad.

A Ford Dealership in Fort McMurray, Canada, had a robbery and the owner used the event for the basis of his next radio ad.
You have to love the creativity of the business owner and the immediacy of radio.

When Price Is An Issue

"Price is never the issue, unless it is the issue.  And when price is the issue, it is the only issue."

From the book, Becoming Preferred, by Michael Vickers. 

If your business is based on the lowest price the road to profit is a long climb.  There will always be somebody who will sell for less and you will find yourself cutting your profit margin to compete.

When your ads focus on lowest price you are simply telling the buying public to shop around.  Instead your ads should focus on why the buying public should buy from you.  When what you sell solves a problem or fills a need, price is not the deciding factor.

When price is the issue, it is the only issue and there will always be a Walmart to undercut you.