Are you still in the yellow pages

2011 should be the year you revisit your yellow pages advertising.

Don't get scared away from the sales pressure that if you are not in the book and your competitor is, you will lose out on business.

Bigger ads, color in your ads, being at the front of the listing, multi listing, all strategies that may have worked, once. Even the yellow pages is doing everything THEY can possibly do capitalize in the online world.

Take those yellow page dollars and invest it back into your business in an area you can measure your results. After all if you can't measure your advertising, it's worthless.



Tony Mariani

Whats your demo?

Usually the second thing a sales rep says when talking to an ad agency. (The first is "order desk"!)

And for about 25 years working in media sales the demographics that agencies would usually ask for is adults 25-54. As Sam Cooke sang, "A change is gonna come".

While the focus in the marketplace has been young, mature adults cannot be ignored any longer. Baby boomers make up the biggest portion of the population. (Boomers considered to be born between 1946-1964)

Notice how the median age. In 1970 it was 27.9 and today its 39.



Chuck Nyren is an international creative strategist, consultant, copywriter, columnist, author, and speaker and his presentation on marketing to baby boomers.

His presentation on marketing to baby boomers is a great eye opener.

Tony Mariani

What are you googling?

Searching from a smartphones, iphones, androids and all hand held devices is snowballing. You are going to need a web page for the desktop and one for hand held devices.

Its one thing using a desktop or laptop where there is likely more time and patience to find what you are looking for.

But with wireless devices, searchers want the information now.

Rethink your website for 2011.

Tony Mariani

How to improve the bottom line..be kind

Think of how this advice can help your business.




Tony Mariani

Joe Calloway on branding

When all the hard work of advertising and branding can go awry.

Joe Calloway on customer service.




Tony Mariani

NEW Heineken Commercial

This is funny done very well where it doesn't matter what language its in.



Tony Mariani

The new Burger King Whiplash Whopper TV ad

I loved the Jackie Chiles character on Seinfeld.



I guess the folks at Burger King's ad agency, Taxi, did to.

I think they should have gone after the real Jackie. This doesn't work for me.

Tony Mariani