10 reasons why we won't do business with you

Any new year resolutions?

Have you broken any yet?

John Morgan has a branding strategy that has helped his clients generate buzz about their business while increasing sales. John has worked with some of the largest brands in the world and has worked with Fortune 500 companies, TV stars, and entrepreneurs just starting out to those making $150 million a year in sales.

John has written a great piece on the 10 reasons why we won't do business with you.

Check list time. How many are you breaking?

Tony Mariani

Joe Calloway on branding

When all the hard work of advertising and branding can go awry.

Joe Calloway on customer service.




Tony Mariani

When your advertising campaign is to get your name out there

Check the supermarket aisle for it. RC Cola spent a lot of advertising dollars "to get their name out there".

Sadly, that part of the advertising worked. There name is out there.

But when was the last time you bought RC Cola.

What does your advertising do? Get the name out? Or ring the cash register?

Tony Mariani

Brand You: First Impressions

The Little Big Things, 163 Ways To Pursue Excellence is Tom Peter's new book. You can check Tom's videos on the book's content on You Tube.

In this video its all about first impressions. As you watch the video think about your radio, newspaper, TV, direct mail or website. Is your message enough to keep your potential customer's attention for seven seconds?

Tony Mariani