Showing posts with label newspapers. Show all posts
Showing posts with label newspapers. Show all posts

Monday, October 4, 2010

Do you believe newspapers are at death's doors?

Interesting Ted talk from a newspaper guy? Media guru? No, Jace Kutko is an architect turned art designer and he has done some interesting things with newspapers in Europe.



Tony Mariani

Thursday, April 15, 2010

Brand You: First Impressions

The Little Big Things, 163 Ways To Pursue Excellence is Tom Peter's new book. You can check Tom's videos on the book's content on You Tube.

In this video its all about first impressions. As you watch the video think about your radio, newspaper, TV, direct mail or website. Is your message enough to keep your potential customer's attention for seven seconds?

Tony Mariani





Thursday, March 25, 2010

5 lines you should avoid using in your ads

5. Conveniently located
4. Lots of free parking
3. The sale has been held over
2. Friendly and knowledgeable staff
1. There has never been a better time to buy

All five are about you and not what you or your product can do for the customer.

Tony Mariani