Some Random Whys From The Weekend

Why can’t you find a good set of windshield wipers?

Why do ad agencies insist on turning advertising from an art to a science?

Why do ads use words like, “they say”? Just tell me who they is!

Why isn’t golfer Miguel Angel Jimenez not doing  TV commercials? 

Why does Old Spice produce crappy ads?

Why do politicians use the excuse to increase something on the fact they there hasn’t been an increase in years or better yet, “we are still lowest in the country"?

Why didn’t the tall foreheads not put a dome on Investors Group Field?

Why doesn’t the Winnipeg Blue Bomber football team hire a good public relations person? Staying hush on the water damage is….damaging!

Why does the NHL let players on the shootout come to stop?

Why doesn’t Winnipeg Mayor Sam Katz forego on hiring more communications people and hire a good public relations person to help the Mayor with his speeches  so he never again says, “to be honest with you” when answering questions?

Whats your demo?

Usually the second thing a sales rep says when talking to an ad agency. (The first is "order desk"!)

And for about 25 years working in media sales the demographics that agencies would usually ask for is adults 25-54. As Sam Cooke sang, "A change is gonna come".

While the focus in the marketplace has been young, mature adults cannot be ignored any longer. Baby boomers make up the biggest portion of the population. (Boomers considered to be born between 1946-1964)

Notice how the median age. In 1970 it was 27.9 and today its 39.



Chuck Nyren is an international creative strategist, consultant, copywriter, columnist, author, and speaker and his presentation on marketing to baby boomers.

His presentation on marketing to baby boomers is a great eye opener.

Tony Mariani

How you'd impress your date

If your date where you.

Last line in the latest Burger King TV ad for the "New Steak House XT".

Someone connect the dots for me because I just don't get this ad or the relevance of a (you fill in the descriptor)guy and a (you fill in the descriptor) dressed in drag have and a burger!

Does it make you want to try it, the New Steak House XT or go home and put your sister's dress on?

Tony Mariani