I am a little biased. The Wizard of Ads, Roy Williams is spot on! Time and attention are the new currency.
Tony Mariani
Monday, April 18, 2011
Thursday, April 14, 2011
Monday, April 11, 2011
Test Your Online Advertising Knowledge
Bob Hoffman writes a great blog at adcontrarian.blogspot.com and this post challenges your on-line advertising knowledge.
Tony Mariani
Tony Mariani
Friday, April 8, 2011
When should you advertise and what should you say
Two great articles.
Sean Taylor from the Wizard of Ads has written a great post. When you should advertise .
Trevor Finch from Corus Radio in Winnipeg, Canada on what your advertising message should focus on.
Tony Mariani
Sean Taylor from the Wizard of Ads has written a great post. When you should advertise .
Trevor Finch from Corus Radio in Winnipeg, Canada on what your advertising message should focus on.
Tony Mariani
Tuesday, April 5, 2011
Does Groupon cheapen your product
A photo company offered a 74% discount. $305 certificate for $79
They sold all 95.
95 x $79= $7505
Half to Groupon and the photographer's take is $3752.50 less the credit card charges Groupon passes on to them. Lets assume 2-2.5%. $3658.68 left for the photographer.
Let's assume in a perfect world that each session is one hour. $3658.68 /95= $38.51 per hour session.
Hardly worth the effort. But the photographer is trying to stimulate business. Why else discount a $305 value for $79.
This type of deep discounting spells trouble.
So what is the true value of this offer? $305 or the $38.51 the photographer netted?
Is the photographer inflating costs?
You decide.
Tony Mariani
They sold all 95.
95 x $79= $7505
Half to Groupon and the photographer's take is $3752.50 less the credit card charges Groupon passes on to them. Lets assume 2-2.5%. $3658.68 left for the photographer.
Let's assume in a perfect world that each session is one hour. $3658.68 /95= $38.51 per hour session.
Hardly worth the effort. But the photographer is trying to stimulate business. Why else discount a $305 value for $79.
This type of deep discounting spells trouble.
So what is the true value of this offer? $305 or the $38.51 the photographer netted?
Is the photographer inflating costs?
You decide.
Tony Mariani
Monday, April 4, 2011
How satisfied are you
Any marketing that conducts a survey and asks you for a laundry list to choose from to answer their question is really not interested in your answer.
Will any of these answers give, say, your cell phone provider a clear cut vision?
1. Most likely
2. Moderately likely
3. Less moderately likely
4. Least moderately likely
5. Not likely
Not likely. These are called grey surveys and yes I just made that up. No possible strategy can come out of them. And while we are at it, asking me to rate a service on a scale of 1 to 10 with one least likely is no better.
Nothing beats a yes or no survey with the ability to state why you are less likely or most likely to recommend your cell phone provider.
Those answers fix your customer service issues and make for some great creative.
Tony Mariani
Will any of these answers give, say, your cell phone provider a clear cut vision?
1. Most likely
2. Moderately likely
3. Less moderately likely
4. Least moderately likely
5. Not likely
Not likely. These are called grey surveys and yes I just made that up. No possible strategy can come out of them. And while we are at it, asking me to rate a service on a scale of 1 to 10 with one least likely is no better.
Nothing beats a yes or no survey with the ability to state why you are less likely or most likely to recommend your cell phone provider.
Those answers fix your customer service issues and make for some great creative.
Tony Mariani
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