A & W Restaurants have hit a winner in the entertainment department with their latest TV campaign.
Really, how many ways can you show food to get excited about or to talk about how long you have been serving mama burgers.
The ads are refreshing. Rethink Communications from Vancouver, Canada created these ads. (You will have to click on the links to view the ads)
Tell me you wouldn't want to be the guy in the car.
Drive Thru |
These two characters have a great chemistry as good if not better than the mac and pc guy.
2 for $4 Mama Burger |
These ads work for me but then again I have always preferred A & W to McDonald's and Burger King.
Tony Mariani
Monday, February 1, 2010
Monday, January 11, 2010
The noise is deafening
The number of advertising messages we are exposed to everyday is around 3000 and growing fast.
Its getting harder and harder to reach people and now with digital and social media platforms the playground has just added some new bullhorns. The noise is deafening.
There is no doubt about it, social media is the new black.
While you figure out how social media is going to fit into your business, consider the old Faberge TV ads. At the end of the day if your business delivers what it promises and treats their customer like gold, the new black will ring nothing but greenbacks.
Tony Mariani
Its getting harder and harder to reach people and now with digital and social media platforms the playground has just added some new bullhorns. The noise is deafening.
There is no doubt about it, social media is the new black.
While you figure out how social media is going to fit into your business, consider the old Faberge TV ads. At the end of the day if your business delivers what it promises and treats their customer like gold, the new black will ring nothing but greenbacks.
Tony Mariani
Thursday, January 7, 2010
Tuesday, January 5, 2010
Monday, January 4, 2010
The number one no-no in tv advertising
You can usually tell when a sales rep has resorted to the number one no-no in advertising; having the owner star in his own tv ad.
They have the same message, how they are a family owned business and serving the community for 25 years, yada yada yada.
And its very rare that the owner comes across natural. Its usually stiff and evident they are reading from cue cards.
As an owner avoid the temptation to be your own spokesperson. Chances are you bought a short term campaign or a package with not enough frequency to make an impact against your competitor who has bought 3 ads for everyone you bought.
Don't let the glamour of being on tv or your ego make this decision for you. I will give you my first prediction of 2010. When this campaign is over you will be sitting across from your tv rep telling him that some family and friends saw you on tv but you don't think it really worked.
Al and Laura Ries write in their latest book, War In The Boardroom, "...what the best advertising does is to establish and reinforce a position in the prospects mind".
I doubt this type of a campaign you bought will.
Tony Mariani
They have the same message, how they are a family owned business and serving the community for 25 years, yada yada yada.
And its very rare that the owner comes across natural. Its usually stiff and evident they are reading from cue cards.
As an owner avoid the temptation to be your own spokesperson. Chances are you bought a short term campaign or a package with not enough frequency to make an impact against your competitor who has bought 3 ads for everyone you bought.
Don't let the glamour of being on tv or your ego make this decision for you. I will give you my first prediction of 2010. When this campaign is over you will be sitting across from your tv rep telling him that some family and friends saw you on tv but you don't think it really worked.
Al and Laura Ries write in their latest book, War In The Boardroom, "...what the best advertising does is to establish and reinforce a position in the prospects mind".
I doubt this type of a campaign you bought will.
Tony Mariani
Wednesday, December 9, 2009
Would You Pay For This Newspaper Ad
I don't understand this newspaper ad. Someone please explain it to me! I look at it and wonder what does the left side of the ad have to do with the right side?
Tony Mariani
Tony Mariani
Sunday, December 6, 2009
Signage That Says Nothing At All
This is a shopping centre. Its not the Oxford shopping centre. There are no stores in the mall called Oxford.
Oxford owns and manages the mall. They own a lot of malls.
I am guessing that they didn't hire an ad agency or public relations firm to come up with the positioning line, "Manage With Pride". At least I hope they didn't.
I don't get the purpose of wasting window space.
Should have stuck to "In" and "Out". That tells me something.
Tony Mariani
Subscribe to:
Posts (Atom)